Steps For Developing a Social Media Strategy

social media strategy

Why do you need a Social media strategy?

It would help you shape the conversation, build loyalty, and attract new customers and partners. It should augment other inbound promotional methods like emails. Benefits of a social media strategy:

— It helps you expand your other marketing efforts.

— It will help you build brand awareness.

— It is one of the most powerful drivers for word of mouth.

— You can use Social media to attract buyers.

To build your Social media strategy you’ll need:

— To be able to explain each social media channel

— To understand the impact of social listening and engagement

— To develop a content strategy for your social media plan

— To be able to identify ways that metrics are crucial to your success

— To integrate social media into your other inbound efforts

Most Suitable times to post on each Social Media Channels:

On Facebook:

Between 1-4 PM on weekdays

Between 12-1 PM on weekends.

On Instagram:

On Monday and Thursday except 3-4 PM.

Video is best on 9 PM AND 8AM on any day.

Twitter 12-3 and 5pM.

On Linkedin:

Between Tuesday and Thursday from 7:30 to 8:30 AM and 5-6 PM and lunch hour.

On Pinterest:

Saturday night from 8-11 pm

And friday afternoon at 3pm.

Setting social media KPIs:

Social Media KPIs-

— Reach

— Follower count

— Impressions

— Mentions

— Share of voice

— Engagement

— Likes or Favorites

— Comments

— Sharing and Retweets

— Ratings and Reviews

— Inbound website links

— Return of Investment

— Direct sales revenue 

— Lead conversions

— Support costs per customer

— Lifetime value

— Retention and Loyalty

— Review & Ratings

— Issues resolved

— Service level Agreement

— Time to resolution

— Customer satisfaction

— Sentiment

Best social tools for the job:

Social Listening for:

— Review comments and mentions

— Follow conversations about your brand

— Watch hashtags

— Keep track of influencers, customers, and prospects.

— Paid Social Listening Tools

— Community management tools

— Influence management tools

How publishing and Community Management Tools can help:

— Managing multiple social services in one place

— Scheduling content

— Cloning posts for resharing

— Managing multiple users who need access and publishing rights

List of tools:

  1. Publishing and Community management:
  2. Content creation tools
  3. Stock photography websites
  4. Video creation tools
  5. Analytics tools

Choosing the best social media tool for you:

  1. Write down the top 25 most important feature that you need
  2. Review the list and circle the top 5 features.
  3. Use these two lists to evaluate potential tools

Social media budget considerations:

  1. What social content do you need to create?
  2. Will you need to hire a freelancer, or digital, social or ad agency?
  3. What’s your ideal mix of organic and paid advertising?
  4. How much advertising do you think you will require?
  5. Are you considering paying influencers to promote your products?
  6. Do you have the right staffing for your plan?
  7. Which services and tools do you need? How much will they cost?

>> Social media listening and monitoring:

Benefits of social listening:

— It gives you the opportunity to measure the performance of your social media, web, conversations, and content strategy.

— It helps you manage your reputation.

— It helps you identify your biggest fans and influencers.

— It can help you discover new product ideas or enhancements

— You can watch the competition

— It can lead to new business opportunities

— It can help you find leads

— It can help you set strategic benchmarks for your future.

>> Building Content Strategy for Social media:

Having great content will help you:

— Extend your reach

— Deepen engagement for your brand

— Build more loyalty

— Drive more sales

Content Curation: Gathering content that’s relevant to a particular topic or area of interest and then sharing it with your audience. Content curation builds industry connections.