Why do you need a Social media strategy?
It would help you shape the conversation, build loyalty, and attract new customers and partners. It should augment other inbound promotional methods like emails. Benefits of a social media strategy:
— It helps you expand your other marketing efforts.
— It will help you build brand awareness.
— It is one of the most powerful drivers for word of mouth.
— You can use Social media to attract buyers.
To build your Social media strategy you’ll need:
— To be able to explain each social media channel
— To understand the impact of social listening and engagement
— To develop a content strategy for your social media plan
— To be able to identify ways that metrics are crucial to your success
— To integrate social media into your other inbound efforts
Most Suitable times to post on each Social Media Channels:
Between 1-4 PM on weekdays
Between 12-1 PM on weekends.
On Monday and Thursday except 3-4 PM.
Video is best on 9 PM AND 8AM on any day.
Twitter 12-3 and 5pM.
Between Tuesday and Thursday from 7:30 to 8:30 AM and 5-6 PM and lunch hour.
Saturday night from 8-11 pm
And friday afternoon at 3pm.
Setting social media KPIs:
Social Media KPIs-
— Follower count
— Share of voice
— Likes or Favorites
— Sharing and Retweets
— Ratings and Reviews
— Inbound website links
— Return of Investment
— Direct sales revenue
— Lead conversions
— Support costs per customer
— Lifetime value
— Retention and Loyalty
— Review & Ratings
— Issues resolved
— Service level Agreement
— Time to resolution
— Customer satisfaction
Best social tools for the job:
Social Listening for:
— Review comments and mentions
— Follow conversations about your brand
— Watch hashtags
— Keep track of influencers, customers, and prospects.
— Paid Social Listening Tools
— Community management tools
— Influence management tools
How publishing and Community Management Tools can help:
— Managing multiple social services in one place
— Scheduling content
— Cloning posts for resharing
— Managing multiple users who need access and publishing rights
List of tools:
- Publishing and Community management:
- Content creation tools
- Stock photography websites
- Video creation tools
- Analytics tools
Choosing the best social media tool for you:
- Write down the top 25 most important feature that you need
- Review the list and circle the top 5 features.
- Use these two lists to evaluate potential tools
Social media budget considerations:
- What social content do you need to create?
- Will you need to hire a freelancer, or digital, social or ad agency?
- What’s your ideal mix of organic and paid advertising?
- How much advertising do you think you will require?
- Are you considering paying influencers to promote your products?
- Do you have the right staffing for your plan?
- Which services and tools do you need? How much will they cost?
>> Social media listening and monitoring:
Benefits of social listening:
— It gives you the opportunity to measure the performance of your social media, web, conversations, and content strategy.
— It helps you manage your reputation.
— It helps you identify your biggest fans and influencers.
— It can help you discover new product ideas or enhancements
— You can watch the competition
— It can lead to new business opportunities
— It can help you find leads
— It can help you set strategic benchmarks for your future.
>> Building Content Strategy for Social media:
Having great content will help you:
— Extend your reach
— Deepen engagement for your brand
— Build more loyalty
— Drive more sales
Content Curation: Gathering content that’s relevant to a particular topic or area of interest and then sharing it with your audience. Content curation builds industry connections.