Top 11 Social Media Monitoring Tools

Social media monitoring tools are used to monitor the different activities on your different social media platforms that might be useful for you to know. Some of these activities are like:

1. Hashtags relevant to your service/product

2. Taggings or brand mentions

3. Trends that are relevant to your company

4. Mentions of your competitors

These social media monitoring tools help you see different analytics and insights into the data by collecting from all the social media platforms. With the help of these data and details, you can make the best use of it and optimize your social media marketing approach through it.

In this post further, we are going to make you aware of some of the handpicked and best social media monitoring tools that we have come across and their roles as well:

1. Hootsuite:

Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role. With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.

hootsuite - social media monitoring

HootSuite offers a free 30 day trial for business people. It supports multiple Twitter accounts, personal Facebook profiles, and pages, LinkedIn profiles, LinkedIn company pages, and groups. It also supports Foursquare, WordPress, MySpace and Mixi and Tumblr and YouTube. And it supports Google+ Pages through RSS feeds.

Platforms supported: Twitter, Facebook, Instagram, LinkedIn, Google+, blogs, forums, and more

Pricing: Free, $19 per month, $99 per month, $499 per month, and enterprise pricing

2. Keyhole:

Keyhole is a real-time hashtag tracker tool for marketers, using Twitter, Instagram, and FB. Its visual dashboard is simple and shareable with your clients. Using Keyhole, you can get real-time data from Instagram, Twitter, and Facebook on all the hashtags you’re tracking.

keyhole - social media monitoring

With the help of these data you can improve your campaign along the way as you see what’s working and what’s not before it’s too late.

Key Features:

— Accurate Campaign Metrics in Real-time

— Measure Your Influencers’ Impact

— Customizable Reports with a Shareable Dashboard

— Instagram Hashtag Tracking

— Get Historical Data from Hashtags

Platforms supported: Twitter, Facebook, Instagram

Pricing: $29 per month, $99 per month, $999 per month

3. Tweet Deck:

TweetDeck is a social media dashboard application for the management of Twitter accounts. It is the most powerful Twitter tool for real-time tracking, organizing, and engagement. You can reach your audiences and discover the best of Twitter.

tweet deck - social media monitoring

TweetDeck is free to use, and you can access it by logging in on or downloading it from the Mac App Store

Platforms supported: Twitter

Pricing: Free

4. Mention:

Mention is a social media and web monitoring tool. The media monitoring tool provides real-time alerts for a company’s keyword and allows users to monitor millions of sources in real-time and in 42 languages. Mention can be accessed from a mobile app or the web-based app.

mention - social media monitoring

Some cool features:

1. Integrate Mention with Slack
2. Use tags to create alerts within your alerts
3. Schedule your social media posts on Twitter, Facebook, Linkedin and Instagram from Mention

4. Group mentions save you time
5. Filter incoming mentions by sentiment
6. Monitor titles using boolean
7. Share Dashboard with your colleagues (and/or clients)

Platforms supported: Twitter, Facebook, Linkedin and Instagram

Pricing: Free, $25/month, $83/month, $450+/month

5. Awario:

Awario is a social media monitoring platform that monitors your keywords on Twitter, Facebook, Instagram, YouTube, Reddit, news, blogs, forums, and the Web. On this platform, new sources for social listening are regularly added. Unlike most social media monitoring tools, Awario provides you with both real-time and historical data.

awario - social media monitoring

Key Features:

— Real-time monitoring

— Relevant results

— Robust analytics

— Social selling

— Competitive analysis

— Influencer marketing

— Social monitoring for SEO

— Customizable Reports

— Team collaboration

Platforms supported: Twitter, Facebook, Instagram, YouTube, Blogs & Forums, Reddit, News, The web

Pricing: $29/month, $89/month, $299/month

6. Digimind:

Digimind is a global social media monitoring and competitive intelligence tool that provides information on businesses’ competitive standing in the market. It is an Intelligence software that helps you fully understand consumer insights, your competitive environment, and market trends.

digimind - social media monitoring

Key Features:

— Brand Reputation

— Competitive Intelligence

— Consumer Insights

— Trend Tracking & Innovation

— Influencers Identification

— Campaign Analysis

7. Brandwatch:

Brandwatch is a social media analytic tool that tracks billions of conversations happening online every day, including blogs, news, forums, videos, twitter, reviews, images, Facebook, etc., and allow brands and companies to understand consumer insights, trends, influencers, and brand perception. Using it you can understand how consumers talk about you online with Brandwatch’s data library of 1.4 trillion conversations.

brandwatch - social media monitoring

Key Features:

— Crisis Management

— Brand Management

— Competitor Analysis

— Customer Experience

— Content Strategy

— Influencer Marketing

Platforms supported: Blogs, News, Forums, Videos, Twitter, Reviews, Image, Facebook

Pricing: $1000 per month for 10k mentions and so on for more mentions.

8. TweetReach:

You can monitor all the topics and profiles important to you on Twitter, Instagram, and Facebook using TweetReach. Improve your social media strategy and execution across social media with Union Metrics that is now a part of TweetReach.

Key Features:

— Dive deeper into your content

— Measure earned and organic conversation

— Perform detailed competitive analysis

Platforms supported: Twitter, Instagram, Facebook.

Pricing: $49/month, $99/month, $199/month

9. Sprout Social

Sprout’s social media management tools can help you and your team monitor, respond, measure, and collaborate to ensure smarter and faster communication. Sprout Social enables brands to find, form, and deepen the connections with their social audience.

Key Features:

— Listening

— Publishing

— Engagement

— Analytics

Platforms supported: Facebook, Twitter, Instagram, Linkedin, Pinterest

Pricing: $99/month, $149/month, $249/month

10. Zoho Social:

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media. You can schedule unlimited posts, monitor what matters, and create custom reports to analyze your social media performance with Zoho Social.

Key Features:

— Flexible scheduling that saves you time

— The content calendar you always wanted

— A monitoring dashboard that’s sticky

— The best in class social analytics

Platforms supported: Instagram, Facebook, Twitter, Linkedin

Pricing: $9.5/month/user, $16/month/user, $28/month/user, $30/month/user

11. Talkwalker:

Talkwalker is an incredibly powerful social media analytics tool & social media monitoring tool recommended by brands and agencies worldwide. Talkwalker is your extra set of eyes and ears. Its AI-powered analysis provides real-time insights into what’s happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits.

Key Features:

— Analytics

— Social Listening

— Social Media Analytics

— Reporting

— Action

— Influencer One

— Quick Search

— Command Center

— Talkwalker AI Engine

Platforms supported: Instagram, Facebook, Twitter, Linkedin

Pricing: Starting from $800/month