8 Best Email Marketing Tools for Campaigns

Email Marketing has been the main source of generating leads and reaching out to people. It is the technique that came into existence even before any other strategies got introduced.

Nothing can really beat email marketing strategy.

They are proved to generate a higher ROI than any other kind of marketing technique. You just need to have the right email marketing strategy to make it work your way.

The Email marketing tools help you create, send, optimize, and generate reports of each email campaign. These campaign-specific features help you to craft attractive emails, create an automated journey, and also drop a personalized message that builds your relationship with the customers.

Email marketing can be used for several reasons like to increase the mailing list, provide offers, increase traffic, generate leads, increase online selling, inform about an event, and much more.

Following are some of the best email marketing tools that you can trust for your business

1. Yesware

Yesware is an all in one sales toolkit through which one can perform a successful email campaign. You can send the emails in bulk by connecting with multiple prospects and monitor the performance of your campaigns.

Email Marketing Tools - yesware

As you are able to track each email, you can also make the changes to improve your approach.

The tracking feature you can understand the behavior of your audience how they are interacting with your email. Use this data to know when they read your email, which links they are clicking, and which template is performing well.

Some of the main product features that Yesware provide are:

  • Sales Tools & Tracking
  • Unlimited Email Tracking
  • Personal Templates
  • Personal Reports
  • Send Later
  • Reminders
  • Attachment Tracking
  • Copy to Most CRMs
  • Presentation Tracking
  • Mail Merge
  • Click to Call
  • Team Reports
  • Team Templates
  • Manage Multiple Teams
  • Role-based Permissions
  • Centralized Team Billing
  • Salesforce Integration
  • Trusted IP Ranges
  • Standard Email Support
  • Priority Phone & Email Support

2. Mailchimp

Mailchimp is another email marketing tool that helps in managing all the sales process in an email campaign. It provides pre-designed templates that allow you to drag and drop the tools you want in your email. It contains all the marketing automation features that help you to check and maintain multiple campaigns and performance.

Email Marketing Tools - mailchimp

Following are the list of features in Mailchimp:

  • Email Beamer
  • Email Designer
  • Email Templates
  • Integrations
  • Merge Tags
  • Multi-User Accounts
  • Custom Forms
  • Segmentation and Groups
  • Subscriber Profiles
  • Automation
  • Spam Filter Diagnostics
  • Email Delivery
  • Geolocation
  • Email Client Testing
  • RSS-to-Email
  • Delivery by Time Zone
  • A/B Testing
  • MailChimp Coupon Scanner
  • MailChimp Editor
  • MailChimp Mobile
  • MailChimp Snap
  • MailChimp VIPs
  • Mobile Signup Forms
  • SMS for Events
  • Campaign Archives
  • Social Profiles
  • Social Sharing
  • Reports

3. Hubspot

Hubspot allows you to create a branded email marketing campaigns that make your email appealing to your customer that engages maximum users. You can track the subscriber’s cycle, membership list, fetching details from their contacts to provide them the most relevant subject line, content, and offers.

Email Marketing Tools - hubspot
  • Customize views
  • Deal and Task Board
  • Hubspot Marketing Synchronization
  • Drag and Drop Communicator
  • Email Integration
  • Phone Integration
  • Website Integration
  • Enrichment
  • Social Media
  • Company Database
  • Website Visitors
  • Email Connections
  • Sidekick Integration
  • CRM Details
  • Templates, Tracking, and Scheduling

4. Constant Contact

Constant Contact is another best pick for managing overall email marketing aspects that has everything that a small business needs for creating a campaign that succeeds. It provides affordable plans and tools that can be used to make your marketing approach better and better. You can send as many emails you want to send with a pricing plan based on the subscriber on your contact list.

Email Marketing Tools - constant contact
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

5. SendInBlue

SendinBlue is an amazing tool that helps the companies to build and grow relationships using email campaigns, transactional emails, SMS messages, and automation of marketing workflows. It has lots of features that optimize all your email processes. It has also has an email design tool, insightful reports, great features for A/B Testing, great contact management, and much more.

Email Marketing Tools - sendinblue
  • Marketing Automation
  • Send Time Optimization
  • Dynamic list
  • Email Marketing
  • Transactional Emails
  • SMS Campaigns
  • Transactional SMS
  • Real-time Tracking
  • Order Tracking
  • Subscription Forms
  • Dedicated IP
  • Spam check
  • Newsletter builder
  • Trigger marketing
  • Google Analytics Integration
  • Flexible, Customizable Layouts

6. Drip

Drip is specially created for eCommerce businesses that can help to reach your customers. It helps the brands to remove the gap between the seller and the buyer. Its unique feature helps you to learn about your customer, personalize the email in-depth, grow quickly, and make every experience more personalized for them.

  • Tags
  • Custom Fields
  • Customer Behavior
  • Integrations
  • Deep Segmentation
  • Behaviour-based automation
  • Personalized content
  • Email
  • Facebook & Instagram
  • Third-party integrations like SMS and Direct mail
  • Automatic revenue attribution
  • Insights Dashboards
  • Workflow Split testing

7. AWeber

Aweber is a great email marketing application that lets you create a mailing list and capture data on it. This tool also has the features to design newsletters that can be sent to the subscribers on your subscribing list. You can also automate your email marketing using autoresponders feature.

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

8. GetResponse

Using GetResponse, you can easily promote your services, sell products online and grow your audience through their email marketing tool. It also helps you create content, boost your sales, and increase website traffic. It also has autoresponders and landing page features that automates the essential tasks and helps in launching effective marketing campaigns.

  • Responsive Email Design
  • Analytics
  • Forms
  • Landing Pages
  • Webinars
  • A/B Testing
  • Autoresponders 2.0
  • Email Creator
  • Email Intelligence
  • List Booster
  • Inbox Preview