Landing page means what it stands for. When you drive your audience to a particular page with some specific information is a Landing Page.
Landing Page is not particularly your website but it is a web page that is produced as per the need/purpose to reach the audience.
If you use it the correct way and plan than there is a lot of chances to generate potential leads and convert the deals as well.
Use and apply the following strategies to your Landing page for satisfactory results:
- Targeted purpose for targeted clients
You can create reason specific landing page and target the audience accordingly so that there will not be any gap between your motive and their needs. Only the people who will be interested in the information in your Landing page will open and visit there and others may ignore it. Hence the traffic that you will receive will be very genuine. You must keep your landing page content with the service/news that you want to provide to your audience. Multi-purpose landing page may result into zero results.
- Include smart forms to collect data
This should necessarily be one of the main objective to collect the information of the visitor on your landing page by providing the features like able to subscribe to a mailing list, subscribe to a newsletter, provide contact information, make a purchase, request a consultation, fill out the form with the details of their name, organization, email id and so on. After getting this sufficient details and daily customers you can analyze the type of people that are interested in you and hence pitch them accordingly.
- Get specific clients
The biggest advantage of using a reason specific landing page is that it will only result into serious inquires and the audience that will probably buy your services.
Many times it happens that due to no proper plan and execution the audience that you get is not relevant or interested in your approach to reach them out. Hence always keep the motive up to the point. You agenda of reaching them can be to introductory information about your services, your latest achievements, new launched products, client reviews, offers and much more.
- Identify the traffic
Landing page will help you determine the more number of traffic from a specific source. You will also get to study that which source is helpful for you to reach the number potential customers so that next time you get a clear and specific idea to target. You can also use this traffic results for your website or the products that you have launched. It will help you determine where you should spend more in campaigns and PPC as well.
- Perform A/B testing with the landing pages
Just as when you do anything first time you perform A/B testing you must do A/B testing with the landing pages as well. You can test various factors like the look and feel of your landing page, content, target audience, motto of reaching out the customers, including the landing page links in appropriate content and format. Changing these factors will change the results as well and hence you must apply the strategy that best suits your business.
- Run a campaign for your landing page
As we know that campaigns may or may not give you the results that you are actually looking for, you must at least give a try to it and run a campaign for your landing page. Again the campaign should be properly planned and executed to achieve the outputs. If the campaign works properly and benefits you than you should obviously stick to it for generating the leads more.
- Add testimonials
Adding the testimonials of your happy client to your landing page will add more value to the status of your organization and also help you to brand your company as well as make a remarkable presence through it. References and positive reviews often force the people to know more about you if you are trusted to keep faith for their requirements. It is the most important factor to be included in your landing page as everyone prefer to the product/service that have been used by someone else and also rated/given feedback.